Fogo de Chao: More than just a Brazilian Steakhouse

Hallo meat lovers, chances are you’ve heard of Fogo de Chao. This Brazilian steakhouse is known for its churrasco-style meats, which are fire-roasted and sliced to order at your table. But did you know that Fogo de Chao is more than just a steakhouse? In fact, the chain is dropping “Steak House” from its name to better reflect its unique style and food.

More than steackhouse

CEO Barry McGowan explains that while guests see Fogo as a steakhouse, they don’t use it like one. Fogo’s menu caters to more than just carnivores with an unusually large selection of plant-based items at its buffet-like Market Table. The Market Table includes seasonal salads and soups, vegetables, and charcuterie. Fogo’s a la carte entrees are entirely meat-free, featuring fish, a cauliflower steak, and a new seared tofu and miso black bean pasta. The chain’s goal is to keep its younger and female audience interested, as its customer base is 87% millennial and 41% women.

The restaurant with a special character

The sheer size of Fogo’s menu makes it unique, comparable to The Cheesecake Factory. However, Fogo’s restaurants operate more like Chipotle, with gauchos acting as both cooks and servers. Fogo doesn't see other restaurants as competitors, including steak chains. Rather than competing, Fogo offers a unique dining experience that complements other restaurants and provides an alternative for diners.

Fogo de Chao has actively pursued a strategy of appealing to a wider variety of occasions than a traditional steakhouse. It recently revamped its bar program to appeal to couples and happy hour fans, and it has brunch and lunch menus. Its $15 “Gaucho Lunch” features bottomless servings from the Market Table. Fogo has also courted convenience with a to-go menu of meats and sides as well as cuts that can be grilled at home and special packages for holidays, celebrations, and date nights.

This strategy has paid off for Fogo de Chao. At the buffet-like Market Table, Fogo de Chao offers an extensive assortment of vegetarian-friendly dishes such as seasonal salads, soups, vegetables, and charcuterie. As of November, its average unit volumes were more than $10 million, putting it in Cheesecake Factory territory. Fogo has 55 domestic restaurants today but believes it can one day reach as many as 300.

In conclusion, Fogo de Chao is more than just a Brazilian steakhouse. Its unique style and food, large menu, and different use case have allowed the chain to thrive in a competitive restaurant industry. The dropping of “Steak House” from its name is a reflection of the chain’s evolution and pursuit of broader appeal. Whether you’re a meat lover or a vegetarian, there’s something for everyone at Fogo de Chao.

Pricelist Menu on Fogo de chao

Are you planning to visit Fogo de Chao anytime soon? If you're curious about what delicious dishes they have on their menu, you can easily check it out by visiting their website. Just click on the "Menu" tab and voila! You'll be directed to a page where you can browse their extensive selection of Brazilian-inspired dishes. From mouth-watering churrasco-grilled meats to delectable seafood and vegetarian options, Fogo de Chao has something for everyone

So, if you want to take a peek at the mouth-watering dishes and explore the menu, head over to their website at https://fogodechao.com/menu/. Don't miss out on the chance to experience the rich culinary traditions of Brazil at Fogo de Chão!

Near location from Fogo de Chao The Most Brazilian Steackhouse

Looking to find the nearest Fogo de Chao restaurant location? You can easily explore and discover all of the available locations by visiting their website at https://fogodechao.com/locations/. With just a few clicks, you can see all of the restaurants in your area and plan your next culinary adventure. Don't miss out on the chance to experience the authentic Brazilian churrasco tradition at Fogo de Chao - start your journey by checking out their locations today!